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Turn Raw Data Into Business Decisions

Most businesses collect far more data than they use. The gap between having data and having answers is where I operate. As a data analytics freelancer with over 5,000 hours and 200+ projects on Upwork, I help companies extract actionable insights from their raw numbers and build reporting systems that keep those insights flowing.

My analytics work spans the full spectrum: defining the right KPIs for your goals, cleaning and structuring your data, performing deep-dive analyses, and building automated reporting that delivers answers to your inbox on schedule. I work across Excel, Google Sheets, Python, SQL, and Power BI to use the right tool for each job.

Whether you need a one-time analysis to answer a critical business question or an ongoing analytics partner to track performance across your organization, I deliver clear, data-backed recommendations that drive real results. With a 100% job success score, my clients trust me to get it right.

Analytics Services That Move the Needle

From ad-hoc analysis to full business intelligence systems, every deliverable is designed to inform better decisions.

KPI Tracking & Reporting

Custom KPI frameworks and automated reports that track the metrics your business actually cares about — revenue, retention, conversion rates, operational efficiency, and more.

Business Intelligence Analysis

Deep-dive analyses that uncover trends, patterns, and opportunities hidden in your data. I translate complex findings into clear, actionable recommendations your team can execute on immediately.

Marketing Analytics

Campaign performance tracking, attribution modeling, and ROI analysis across all your marketing channels. Know exactly which campaigns drive revenue and where to allocate budget.

Data Cleaning & Preparation

Thorough data cleaning, deduplication, standardization, and restructuring that transforms messy, unreliable datasets into a solid foundation for accurate analysis and reporting.

Frequently Asked Questions

What data do you need to get started?

I work with whatever you have — spreadsheets, database exports, CSV files, API access, or even raw reports. During our initial consultation, I assess your data landscape and identify what is needed for the analysis.

What is your typical turnaround time?

A focused analysis or report typically takes 3-7 business days. Full BI system builds with dashboards and automated pipelines take 2-4 weeks. I always provide a clear timeline before starting.

What tools do you use for data analytics?

I use the best tool for each job: Excel and Google Sheets for quick analyses, Python (Pandas, NumPy) for large datasets, SQL for database queries, and Power BI for interactive dashboards. The choice depends on your data and goals.

Do you offer ongoing analytics support?

Yes. Many clients retain me on a monthly basis for recurring reporting, ad-hoc analysis requests, and dashboard maintenance. I also document everything so your team can self-serve on routine questions.

Ready to Get Started?

Tell me about your data challenge and I'll recommend an analytics approach that delivers answers. Free initial consultation included.

Get In Touch